October 07, 2016

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Make the Most of Your Loyalty Cards


My wallet is bulging. Not because of money. No. I should be so lucky. It's loyalty cards that are weighing my pocket down. I've got cards for all the supermarkets. Cards for coffee shops, book shops, hairdresser's, restaurants. Way more than you'd expect from someone who was loyal.

Truth be told, loyalty doesn't necessarily pay when it comes to loyalty cards. Last year Sainsbury's halved the number of points customer can receive in store. That made many people wonder whether being loyal to one supermarket had any advantages. I still scan my cards whenever I do my shopping though. Why not? I reckon that if you use your loyalty cards wisely, you can still enjoy plenty of benefits from them.

Get Free Tea and Coffee With Your Loyalty Card

My missus likes a cup of tea when we’re in town. Those nice people at Waitrose let MyWaitrose card holders have a free one, even without buying anything, which is nice. I usually make the most of the free newspaper whenever I shop there. MyWaitrose cardholders are also able to receive 20 per cent off 10 items from a list of 1,000 goods every time they shop in store. Many people have two cards in different names so that they can increase the number of items which they can get discounts on to 20.

Using Two Cards Gets You More

Having two cards within a household can also be advantageous because it enables you to rest one card for a while. They may be called loyalty cards, but being loyal to one supermarket doesn't always pay. Sometimes, when I don’t use my Nectar card because I don’t shop at Sainsbury’s, I get sent vouchers as a way to try and lure me back into the store. If I’d been a loyal customer who shopped there regularly, I would get nothing. In fact, it pays to not shop at a supermarket for a while.

Boost Your Points

While you can use the points you earn from supermarkets to get vouchers to spend in the same supermarket you earned them in, you can get more value from your points by boosting them. With a Tesco clubcard, you can receive up to four times the value of your vouchers which you can then spend at a range of selected partner companies. These include things like cinema tickets, experience days and restaurants. For example, you can use £2.50 of Tesco vouchers to get a £10 to spend at Cafe Rouge.

Don’t Shop in Just One Place

Never choose where you shop because of your loyalty cards. I have a Boots Advantage card which I pull out whenever I buy something from there. I think it’s the best card in terms of payout. You get 4 points for every pound you spend. But if I see a product at £1.90 in one shop and £2 in Boots, it’s obviously better to buy it in the first shop rather than Boots, despite being able to pick up four pence worth of points from there. It is always important to be aware of the prices of things in different shops. Remember stores like Aldi and Lidl don’t use loyalty cards. They just have low prices. Don’t let the loyalty cards in your wallet dictate where you shop. It always pays to shop around.

Resist the Urge to Spend, Spend, Spend

Supermarkets didn't introduce loyalty cards because they wanted to give back something to their customers. Loyalty cards exist so that the retailers can gather market research information and get people to spend more. I'm comfortable with the fact that the supermarkets are keeping track of what I buy. If it enables me to get a little money off my weekly shop from time to time then I'm happy for them to have that information. But I only ever buy things that I was intending to buy. I don't buy things for points and don't pay attention to offers that supermarkets have selected based on my previous shopping habits. Keep using your loyalty cards, but don't overspend because of them.